Back in 2014, we did a piece about a local business called PuckerButt Pepper Company. They are located in Fort Mill, South Carolina, and had recently been awarded a Guinness World Record for the World’s Hottest Pepper. We stopped by the store to see what the hype was all about and poor Justin volunteered to eat a Reaper on camera for us…after dropping Essence of Reaper onto the pepper first. It was painful.
Currently, PuckerButt is working towards beating their own world record. So, Justin has volunteered to up the stakes and ingest some even hotter products. We recently convinced him to put 3-5 drops of Reaper Venom into a shot of GoldSchlager, thinking it would break him. Talk about an anti-climactic video! He liked how it tasted. Oh well, back to the drawing board.